Raymond de Malherbe

Managing Director

As Managing Director of the company, Mr. de Malherbe is responsible for AFMS’s leadership and strategic development as well as Hong Kong operations. With over 25 years of experience in the industry, Mr. de Malherbe’s extensive knowledge aids him in comprehensively connecting brands with potential Franchisees, Distributors or Direct Clients in Asia.

Before creating ASIA FRANCHISE MARKETING SERVICES LTD in 2006, Raymond was Regional Director of L’ OREAL for South East Asia (1986-1992) , GM of CHANEL in Taiwan ( 1992-1995) , Regional Director of LANCEL Asia Pacific (1995-1997) , Regional Director Asia Pacific of FERRAGAMO (1997-2006). He then acted as consultant through AFMS and other companies he owned for the development of ILLYCAFFE SpA worldwide division of branded coffee shops ESPRESSAMENTE ILLY and was as well Asia Pacific Regional Director (2006-2012). In 2012 he became Senior MD International at TOMMY BAHAMA .

After graduating from Paris Institut des Sciences Politiques with honors, he obtained a Master’s degree in Business Tax Law at the Université Panthéon Sorbonne.

Raymond de MALHERBE has been the President of the French Chamber of Commerce in Taiwan. He has lived in France, Italy, Hong Kong ( Permanent Resident) , Malaysia, China and Taiwan.

photo_blank Jean-Marc PEPIN is in charge of international operations, business development and prospective intelligence. A performance-oriented senior international executive, with 17 years experience of sales and marketing, production and business development in Asia.

He is currently CEO of ACQUAVIVA Asia Ltd, an economic intelligence, risk management and business continuity consulting firm focusing on Asia Pacific, EMEA and Russian Federation.

Prior and in relevance to his involvement with ASIA FRANCHISE MARKETING SERVICES LTD, Jean-Marc was Asia Sales and Marketing Director for Grands Crus de France and Grupo Freixenet (1995/2005), Production Director for Aurostyle Jewellery operating from Vietnam, Hong Kong and China (2005/2009).

Jean-Marc PEPIN


photo_blank As Japan Associate , Atsumi Nishihara focuses on marketing, brand development and franchising in Japan.

Atsumi Nishihara has worked as Coordinator for many western companies ( AREVA, MERCEDES,..) as well as representing Japanese Companies in France and abroad of Japan.

Atsumi Nishihara holds a degree in English from the Kobe Shoin College and is fluent in English and French. She has lived in France 6 years.”

Atsumi Nishihara

Japan Associate